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Reaching the “Young Invincibles”: Successfully Marketing to the Uninsured

Thursday, October 25, 2007 · 1:00 p.m. - 2:30 p.m. EST

PURCHASE RECORDING | PRICING INFORMATION
 

The number of uninsured young adults (19 to 29 years of age) rose from 11.2 million in 2000 to 13.7 million in 2004 according to a recent Commonwealth Fund survey. Sometimes called “Young Invincibles,” many members of this age group forgo health insurance. On October 25, 2007, experts Tia Goss Sahwney, chief strategy officer for Precedent Insurance, Michael W. Grandstaff, president and chief executive officer for Precedent Insurance and Sam Gibbs senior vice president and general manager of small business for eHealthInsurance Services will discuss low-cost policies, innovative plan structures and other unique healthcare options offered to this emerging market.
The "Young Invincibles": Successfully Marketing to the Uninsured webinar will give you practical tips on how to get the facts and create a healthcare product that meets the needs of the “young invincibles”.

Formal presentations will be followed by a 30-minute Q&A to answer your most pressing questions on marketing to the uninsured.

Learning Objectives

Tune into this live 90-minute webinar from the convenience of your office to:

  • Define the unique characteristics of the young and uninsured market
  • Understand the importance and urgency of promoting to the “young invincibles”
  • Leverage new strategies and channels that engage the younger population
  • Analyze the data on market penetration and demographics of young adult consumers
  • Discuss the design and structure of new product available to this emerging market
  • Evaluate the payment options and selling propositions
Who Will Benefit

Vice Presidents, Directors and senior level Managers responsible for:

  • Product Development
  • Business Development
  • Strategic Planning Directors
  • Individual and Small Group Products
  • Marketing and Distribution

From:

  • Health Insurers interested in marketing to the uninsured
Speakers
Tia Goss Sahwney
Chief Strategy Officer
Precedent Insurance
Michael W. Grandstaff
President and CEO
Precedent Insurance
eHealthSam Gibbs
Senior Vice President and General Manager of Small Business
eHealthInsurance Services, Inc.
About Our Speakers

As Chief Strategy Officer for Precedent Insurance, Tia Goss Sawhney leads the executive management team in setting the organization’s strategic direction with an emphasis on alternative health insurance plan design, underwriting practices, and customer advocacy efforts. In this role, she creates strategies across all business disciplines including product, marketing, underwriting, administrative, customer, service, technology, data management and analysis, regulatory compliance, and finance.

Prior to joining Precedent, Ms. Sawhney served as Healthcare Management Consultant for Milliman, the world’s largest and most highly respected actuarial consulting firm. While at Milliman, she provided consultative services to American Community Mutual Insurance Company (ACMIC), Precedent’s parent company. Prior to Milliman, Ms. Sawhney functioned as the owner and business manager of her own consultancy, Sawhney Enterprises Inc., which guided numerous technology entrepreneurs in the development of their business plans and in raising financing from venture capital firms. In addition, she held various actuarial roles with insurance companies. Ms. Sawhney served as Director, IT Projects, Underwriting Department for Blue Cross Blue Shield of Illinois, and as the Director and Department Manager, Actuarial Department for Ford Dearborn Life, which, at the time, was owned by Blue Cross Blue Shield of Illinois. She also worked at Commercial Life Insurance Company, and began her career at Milliman & Robertson (now Miliman) as an Assistant Actuary in the Health Insurance Practice.

Ms. Sawhney holds an undergraduate degree in Finance from the Wharton School of the University of Pennsylvania and a Masters in Government from the University of Pennsylvania. She is a Fellow of the Society of Actuaries and a Member of the American Academy of Actuaries.

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Mike Grandstaff brings more than twenty years of successful strategic, financial and entrepreneurial leadership in the property and casualty and health insurance industries to his role as Chief Executive Officer for Precedent. From 2002-06, Mike served as Senior Vice President and Chief Financial Officer for American Community Mutual Insurance Company (ACMIC), Precedent’s parent company. During that period, ACMIC surplus grew from $40 million to more than $120 million.

Mike co-founded a non-standard auto insurance company, Imperial Midwest Insurance Company, in 1990, which initially operated through the independent agent distribution channel. Soon after its formation, the company implemented a direct-response distribution business model, which was the first for non-standard auto insurance. In 1992, as CFO, he led the organization through an acquisition by Titan Holdings Inc., a Texas-based commercial public entity insurer. In 1993, Titan completed an initial public offering and, in 1999, the company was sold to the St. Paul Travelers Companies for approximately $240 million – more than $150 million of which was attributed to the company’s direct-response marketing and operations systems.

Earlier in his career, Grandstaff served in several senior financial positions, including Treasurer of Meadowbrook Insurance Group, Director of Financial Reporting at The American Express Insurance Group and Audit Management positions at two of what were then known as the “Big Eight” accounting firms. He is a Certified Public Accountant and holds both undergraduate and MBA degrees from Michigan State University.

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Sam Gibbs, senior vice president and general manager of small business. Sam Gibbs has served as senior vice president since September 2000. Since November 2004, Mr. Gibbs has served as general manager of the company's small business products and services business. Mr. Gibbs previously served as the general manager of eHealth's technology licensing business and as general manager of product management.

Before that, Mr. Gibbs was a vice president and general manager for Rand Worldwide, an engineering services company. Prior to Rand, Mr. Gibbs was founder, president and chief executive officer of AVCOM Systems, Inc., an engineering services and systems integration company. Under Mr. Gibbs' leadership, AVCOM grew to a $100 million enterprise before being acquired by Rand in 1997. Mr. Gibbs has also held engineering positions at Raytheon Aircraft and TRW Space Systems. Mr. Gibbs holds a B.S. degree in aeronautical engineering technology from Arizona State University.

Pricing Information
$299 for live webinar, plus materials packet

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