How to Boost Utilization of Online Health Plan Enrollment Systems

Thursday, December 13, 2007 1:00 – 2:30 p.m. EST

With their user friendly formats and time saving nature, online enrollment systems connect consumers to their healthcare profile instantaneously , offer employees the convenience of "employee self-service" and also yield lower administrative costs when compared with traditional paper-based claim submitting. How to Boost Utilization of Online Health Plan Enrollment Systems will evaluate the most practical and effective ways to increase the use of online enrollment systems as well as their limitations and potential cost saving benefits.

In this 90-minute webinar, you will learn the ins and outs of online enrollment technology and the legal parameters involved in its implementation. In addition, our leading experts: Sam Gibbs, senior vice president and general manager of small business for eHealthInsurance Services, Inc and Kathy McCormick, senior vice president of business development for HSA Bank will share real world experience, best practices and implementation strategies for improving employee utilization of online health plan enrollment systems.

Tune into this live 90-minute webinar from the convenience of your office to:

• Examine the issues and over arching trends in online enrollment utilization and practice
• Learn to utilize the latest web tools and manage online enrollment system for maximum results
• Identify the benefits of pushing utilization of online enrollment systems
• Understand the potential pitfalls of online enrollment systems and how to avoid them
• Discuss the methods of steering consumers towards online enrollment
• Gain a knowledge of challenges addressed by employees

Kathy McCormick joined HSA Bank in 2004 as the Director of Business Relations. She has three years of experience presenting on numerous HSA industry topics. Kathy works with new and existing business partners to negotiate contract terms, provide additional training support and coordinate relationship marketing initiatives . Prior to joining HSA Bank, she spent 23 years at the management level of a national third party administrator. Kathy's extensive experience has given her an in-depth knowledge of all aspects relating to TPAs and the insurance industry.

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Sam Gibbs, senior vice president and general manager of small business. Sam Gibbs has served as senior vice president since September 2000. Since November 2004, Mr. Gibbs has served as general manager of the company's small business products and services business. Mr. Gibbs previously served as the general manager of eHealth's technology licensing business and as general manager of product management.

Before that, Mr. Gibbs was a vice president and general manager for Rand Worldwide, an engineering services company. Prior to Rand, Mr. Gibbs was founder, president and chief executive officer of AVCOM Systems, Inc., an engineering services and systems integration company. Under Mr. Gibbs' leadership, AVCOM grew to a $100 million enterprise before being acquired by Rand in 1997. Mr. Gibbs has also held engineering positions at Raytheon Aircraft and TRW Space Systems.

Mr. Gibbs holds a B.S. degree in aeronautical engineering technology from Arizona State University.

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About Us: Corporate Research Group has been serving the managed healthcare marketplace for over 14 years as the industry’s leading source for Healthcare News. CRG products consist of custom consulting and advisory services, print and electronic newsletters, conferences, audio conferences and online information services. CRG’s subscribers consist of senior level decision makers that purchase the reports, newsletters and attend conferences as well as webinars

Interested, Contact Shaun McNally at 781-939-2560, email shaun.mcnally@corporateresearchgroup.com. ASK US about an exclusive customized lead webinar on a topic of your choice!