Sam
Gibbs
Senior Vice President and General Manager of Small Business
eHealthInsurance Services, Inc
Sam Gibbs, senior vice president and general manager of small business.
Sam Gibbs has served as senior vice president since September 2000. Since
November 2004, Mr. Gibbs has served as general manager of the company's
small business products and services business. Mr. Gibbs previously served
as the general manager of eHealth's technology licensing business and
as general manager of product management.
Before that, Mr. Gibbs was a vice president and general manager for
Rand Worldwide, an engineering services company. Prior to Rand, Mr. Gibbs
was founder, president and chief executive officer of AVCOM Systems,
Inc., an engineering services and systems integration company. Under
Mr. Gibbs' leadership, AVCOM grew to a $100 million enterprise before
being acquired by Rand in 1997. Mr. Gibbs has also held engineering positions
at Raytheon Aircraft and TRW Space Systems
Mr. Gibbs holds a B.S. degree in aeronautical engineering technology
from Arizona State University.
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Kim
Bellard
Vice President eMarketing and CRM
Highmark, Inc.
Kim Bellard is vice-president, eMarketing & CRM for Highmark Inc., a
licensed affiliate of the Blue Cross Blue Shield Association. Mr. Bellard’s
primary responsibility is developing new generations of products and
services for Highmark, all aimed at a consumer driven market.
Highmark’s consumerism portfolio includes:
- BlueAccount: Highmark’s spending account portfolio, which
includes BlueAccount HSA, BlueAccount HRA, and BlueAccount FSA. All
feature full integration between the Highmark health plan and the consumer’s
spending account.
- LifeStyle Returns: a structured, online rewards program to encourage
more employee engagement in healthy behavior.
- BlueChoice: a set of online tools and information to allow employees
to customize their own health plan to best fit their needs.
In addition, Mr. Bellard leads Highmark’s transparency efforts,
aimed at helping consumers make more informed decisions about their health
care choices through more quality and cost information.
Mr. Bellard’s unit also developed, and has ongoing responsibility
for Highmark, Highmark Blue Cross Blue Shield, and the Highmark Blue
Shield websites. These include consumer portals, employer portals, agent/visitor
portals, and the corporate website. The various sites offer an industry-leading
array of information and services to their respective constituents, and
continue to be expanded and enhanced as part of Highmark’s strategy
to move more services to the Internet.
Prior to joining Highmark, Mr. Bellard spent twenty years with Prudential
HealthCare in a variety of roles.
Mr. Bellard is married and lives in Pittsburgh. He is a summa cum laude
graduate of Bowling Green State University.
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