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HSA Market Report

December 2007

HSA Market News, December 2007; Volume 4, Number 12
United to expand CDHPs…Revolution invests in web…23% of family plans have HSA…Individual plans to take off…CDHP doing fine, Williams says…eHealth has 80% online completion rate…BridgeHealth raises funds…HSA Bank offers investments…and more…

UNITED TO EXPAND CDHP OFFERINGS
UnitedHealth Group (Minnetonka, MN) said it would offer consumer-directed health plans in all of its markets in 2008, with new and expanded options, according to Ken Burdick, chief executive of the company’s United Healthcare division.

REVOLUTION DEALS BOOST WEB USAGE
Revolution Health (Washington) said it now has more than 12 million unique users and 20 million page views monthly for its online healthcare information offerings, following this week’s acquisition of HealthTalk and investment in SparkPeople.

23% OF FAMILY PLANS HAVE HSA, AHIP SAYS
A study by America’s Health Insurance Plans (Washington) of more than 840,000 individual family policies issued in late 2006 and early 2007 shows that 23% were for a high-deductible health plan in conjunction with an HSA.

INDIVIDUAL HEALTH INSURANCE COULD TAKE OFF, PWC SAYS
Despite its higher premium rate relative to group insurance, “individual health insurance could take off” in 2008, according to a white paper released by PriceWaterhouseCoopers (New York).

eHEALTHINSURANCE GETS 80% OF ENROLEES ONLINE
Online broker eHealthInsurance (Mountain View, CA), which is one of the nation’s top brokers of HSA-compatible high-deductible health plans, completes 80% of its customer applications for health insurance online without the involvement of a customer service representative, according to Sam Gibbs, senior vice president and general manager of small business.

HSA BANK OFFERS INVESTMENTS THROUGH DEVENIR
HSA Bank, a division of Webster Bank N.A. (Waterbury, CT), began offering investment options through Devenir Corporate Services (Minneapolis), the company announced. HSA Bank account holders can choose from 12 mutual funds; fund loads are waived for participants.

HUNTINGTON BANCSHARES ROLLS OUT HSA
Huntington Bancshares Inc. (Columbus, OH) has introduced an HSA with an annual maintenance fee of $36, but no set-up fees. The account includes a debit card and unlimited check writing.

CDHPs “DOING JUST FINE,” WILLIAMS SAYS
Despite assessments by industry observers that the market for consumer-directed healthcare is slowing, Ronald Williams, chief executive of Aetna Inc. (Hartford, CT), said the concept of consumerism line is “doing just fine.”

BRIDGEHEALTH RAISES “SEVEN-FIGURE” INVESTMENT
BridgeHealth International (Denver), a medical tourism company that manages a worldwide provider network, said it has raised a seven-figure investment from private equity firms Jovian Holdings (New York) and Tivis Capital (Denver). BridgeHealth is headed by former UnitedHealth executive Victor Lazzaro, who is also a managing director of Tivis.


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